Setting up a live camera on your own website is going to be an exceptional idea to advertise your business. It doesn't matter whether it is an internet site of a seaside resort, a city service, a website of a guesthouse or a ski lift, or a blog specifically for tourism. A live website cam view will certainly have a good impact on the traffic on your website. Moreover, the view from a live camera, for example Brazil:
You can shoot whatever you want. You are basically limited only by your will and... GDPR regulations. You can easily mount a live camera on your own website.