The installation of a live camera on your own website is going to be an amazing choice to advertise your business. It doesn't matter whether it is a website of a seaside resort, an area services, a website of a guesthouse or a chair lift, or even a blog focused entirely on tourism. A live website cam view will definitely give a positive impact on the website traffic. Moreover, the scene from the live camera, such as Australia:
You can shoot whatever you want. You're basically limited only from your own will and... General Data Protection Regulations. Without much effort you can setup a live camera on your own website.