The installation of a live camera on your own website is going to be an amazing option to advertise your business. It doesn't matter whether it is a blog of a seaside resort, an area services, a website of a guesthouse or a chair lift, or even a blog aimed at tourism. A live website cam view will obviously give a great impact on the website traffic. Moreover, the scene from the live camera, just like Wisconsin (USA):
You can shoot whatever you want. You're basically limited only from your own will and... General Data Protection Regulations. Without much effort you can setup a live camera on your own website.