Adding a live camera in your website is actually an excellent method to advertise your business. It doesn't matter whether it is a website of a seaside resort, a city service, a website of a guesthouse or a ski lift, or a blog focused on tourism. A live ip camera view will definitely have a positive impact on the traffic on your website. Moreover, the view from a live camera, such as California:
You can shoot whatever you want. You are basically limited only by your will and... GDPR regulations. You can easily add a live camera in your website.