The installation of a live camera on your own website is going to be an amazing option to advertise your business. It doesn't matter whether it is a website of a seaside resort, a city service, a website of a guesthouse or a ski lift, or a blog aimed at tourism. A live website cam view will definitely have a positive impact on the traffic on your website. Moreover, the view from a live camera, such as Mount Etna:
You can shoot whatever you want. You are basically limited only by your will and... GDPR regulations. You can easily setup a live camera on your own website.